Summary
The Communication and Branding Guidelines set consistent standards for all internal and external messages issued by the Pension and Gratuity Agency. They describe approved visual-identity elements, tone of voice, and key messages for staff, media, and the public. The guidelines also clarify how to prepare press materials, website content, and social-media updates, ensuring that every communication supports the Agency’s credibility and transparency. By following these standards, departments can deliver accurate, inclusive, and accessible information that strengthens the Agency’s reputation as a trusted public-service institution.
